CPS的基本定義
CPS就是Cost-Per-Sale的縮寫。簡單來說就是會員透過商家的聯盟行銷連結,協助商家銷售產品,賺取佣金。消費者一旦透過會員的聯盟行銷連結,成功購買商家的產品之後,商家則給予會員一定比例的佣金。
-網賺英雄聯盟行銷-
根據實際銷售額付費( Cost-Per-Sale ),每個會員根據他為商家帶來的實際銷售向廣告主收取費用,一般按照一個百分比或固定的佣金比例收取(銷售額的 10%–50% 不等)。商家不會輕易的向聯盟會員付費,只有在聯盟會員介紹的客人在商家網站上產生了實際購買行為後(大多數是在線支付)才給聯盟會員付費。
簡而言之,CPS就是以傭金制的方式做抽成,換言之廣告主與廣告商之間的關係會更加緊密,對於廣告主而言,如果銷售沒有成功,也不需要提供傭金,是比較好的計價方式。
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